Written Advertisements
- Yellow
page ads. Revitalize yellow page ads by including
your web address.
- Business
cards. Color your address to make it stick out.
- Direct
mailers. Increase your percentage of leads generated
by reaching out to the growing market of Internet
users, including mailers like:
- Postcards
- Newsletters
to your client-base
- Holiday
cards, calendars, notepads, magnets, pens, etc.
- Letterhead
and Notepads Flyers.
- Flyers.
Make sure web address is noticeable at first glance.
- E-mail
signatures or anywhere in the bulk of an email are
excellent places to put your web address. You are
not only targeting people with an internet connection,
but these people are on the computer when they receive
your email and simply have to click on your address
to go directly to your site. If you cannot program
an email signature, simply integrate it into your
e-mail or write it at the bottom of e-mails after
your name and/or phone number.
Word-of-mouth advertising:
Aside from written advertisements, do not discount word-of-mouth,
as referral business is one of the best and easiest ways
for insurance agents to gain new clients. So tell your
friends and family to check out your site and give you
some feedback. Here are some common places to give out
your web address verbally:
- Cold-calling.
Whenever you can leave contact info, leave your web
address.
- Voice
Mail ("Hello . . . While I can't be around 24 hours
a day, my website is at www.mywebsite.com" or "please
leave a message after the tone, but in the meanwhile,
please check me out on the world wide web at www.mywebsite.com
where you can learn about me, different types of insurance,
and even fill out on-line forms for policy quotes!")
- Talking
with existing clients in person and on the phone.
("I know you have a lot of general questions about
_________, so next time you have a question, you can
find the answers whenever you want by going to my
website at www.mywebsite.com and clicking on the Ins.
Info button where you will find plenty of information
on . . . . .")
- Don't
forget to tell co-workers, and any agents you come
in contact with. They may use it (which is excellent
advertising) or have helpful hints.
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