Through search engines:
The basic idea here is to go to a number of different
search engines and perform a number of very basic searches
like "Insurance in Denver" and copy down the most popularly
rated sites. Go to the sites that come up in the top 5
or ten the most, and if you can link to these sites for
free, then do so. Be weary of paying too much money to
advertise your web address, as very few on-line directories
have had time enough to prove themselves a valuable investment
of money.
Directories of your business:
The basic idea here is to find directory sites related
to your business that will list local business owners
web addresses. Insurance directories are just starting
to pop up in small places. You may have to use search
engines to find such directories if you have never heard
of any.
Also, register yourself in these two general directories
www.Yahoo.com
(the world's most well-known directory)
www.DMOZ.org
(registers you in a number of engines like AOL)
Online advertising is a continuing process.
Do not just register on a couple of directories and quit.
You need a decent amount of exposure to get any good responses.
Advertising on the web can be done continuously as online
marketing for insurance agents is just now beginning to
open up. Online advertising may get as popular and expensive
as TV ads one day, and you have the opportunity to get
in on the ground floor for free in many cases. Use this
tool to it's fullest!!!
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